We are happy to announce that Roland Canada and BOSS have put together a new marketing campaign for all BOSS pedal lovers. The campaign is focused how durable these bad boys are! If you’re a guitar player and own BOSS pedals – You know exactly what we’re talking about!

We worked hard with the BOSS and Roland team to come up with the new logo design for “BOSS vs.”. Please click on the image below, or visit THIS LINK to check out the new BOSSvs.ca website! Feel free to visit the site, share your stories, watch videos and much more!

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What makes a good brand? Good question.

After working on creating, developing and reworking existing brands, I’ve come to realize that there are certain elements to brands that aren’t being utilized properly. I have seen a lot of brand-asset misuse that I felt should be addressed. This info will hopefully benefit anyone – from a personal brand, to a partnership or artist/band, to a corporate brand.

 
1) Your Logo and It’s Supporting Design Elements
The number one no-brainer is having consistency everywhere. Whether you are a brand that prints physical pieces, has a working website and social media sites, or just promote yourselves through word of mouth – you need to have a strong visual identity. This identity must tell your audience what you’re all about.

Set the tone by choosing appropriate fonts, colour palettes and textures to make sure your “look” suits the product or service you’re providing.

We have been working hard with the Roland Canada and BOSS team to put together a visual identity for BOSS’ upcoming campaign called “BOSS vs.”. The concept is quite clever and fun! BOSS will be releasing more info about the campaign starting on June 3rd. Keep your eyes open for the new logo on ROLAND CANADA’s Facebook Page or check out our website for more updates.

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We are happy to announce that our sister company Coastal Creative Solutions will be launched this Summer! Coastal Creative Solutions will be responsible for all projects outside of music, so that we can put our efforts on artist / musician branding. It will be a boutique creative agency that will be capable of providing our corporate clients with the services and attention they deserve.

Harmonic Concepts will be dedicated to providing you with helpful and relevant tips for your music project.

Keep your eyes peeled on our website for new information on the official launch date!

http://coastalcreativesolutions.com – Coming Soon!

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We have been working hard with Kristen and her team on a re-branding package for her. Kristen recently has collaborated with Safra to remix her single “Break”. The song has been getting a lot of views and is doing great!

The concept behind this brand was to include some modern elements while combining her name with an iconic design. We incorporated an equal sign, two “K”s and finished it off with an infinity symbol. These elements combined really helps make the message and the feel of the brand quite memorable.

Here is the new logo and brand that we put together for Kristen. Please let us know what you think!

Newly branded website coming soon!

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Our clients in Faber Drive just released a new video on VEVO today for their single, “Life Is Waiting”. You can check out the video below!

Please let us know what you think.

For more information, please visit FABERDRIVE.COM

- Harmonic Concepts

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We are very pleased to announce our very first project with Roland Canada. Roland is sending Tony Royster Jr. across Canada to teach a drum clinic on “The Future of Drums and Percussion”. We teamed up with Roland to produce a number of creative designs for the tour… They will be sending Tony across Canada in May, 2013

For more information visit the ROLAND CANADA WEBSITE

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